BEAUTY
If you think this is a shallow category, you've missed the point. If you think it’s only about good art direction, try again. It’s, above all others, the one category that captures the power of representation, identity, and self-expression.
There's no reason for which beauty work shouldn't have a point of view, a powerful idea or a strong insight.
Love in the Face of Hair Death
If real women have the ability to make fun of themselves and, let’s be honest, hair damage is not that of a big deal, why wouldn't we try a fun campaign for the realest brand?
We casted 3 Latam stand up comedians and cowrote more than 25 films based on their experiences.
5 Times the Beauty
As a proposal of what could be the future of the brand, we created an experience that appeals to the 5 senses, augmented and exponential. The super tight close ups of beautifully alive women linked to the sensoriality of unique ingredients, leave space for just a QR code for more information.
My Hair Says
Hair is one of the main ways of expressing who you are and what you stand for.
Little Deals
Though we all know it’s damaging, we can’t help making our hair look good. It’s like promising to go on a diet every Monday morning and quitting the same day at dinner.