ETAT LIBRE D'ORANGE
I am Trash
As part of one of the industries that generates the highest volume of waste, Etat Libre d’Orange -a niche and edgy parfumeur- teamed up to create the first-ever fragrance made from waste of the industry.
As part of one of the industries that generates the highest volume of waste, Etat Libre d’Orange -a niche and edgy parfumeur- teamed up to create the first-ever fragrance made from waste of the industry.
We worked closely with the brand to bring this to life, from briefing the nose to finding the perfect name and designing its packaging. The teaser got the attention of the media and helped us to seduce the right investors. For the launch, we deep dived into the brand's archives and released a campaign reusing older ads.
Silver Eurobest 2020 - PR / Challenger Brand
Bronze Eurobest 2020 - Brand Experience & Activation / Challenger Brand
Bronze Eurobest 2020 - Direct / Challenger Brand
Shortlist Eurobest 2020 - Brand Experience & Activation / Customer Retail, In-store Activation
Shortlist Eurobest 2020 - Brand Experience & Activation / Launch, Re-launch
Wood Pencil D&AD 2019 - Direct Acquisition and Retention
Bronze Cannes Lions 2019 - Creative Strategy / Transformation
Shortlist Cannes Lions 2019 - Design / Products
Shortlist Cannes Lions 2019 - PR / Challenger Brand
Shortlist Cannes Lions - Creative Strategy / Challenges & Breakthroughs
Merit One Show 2019 - Intellectual Property
Silver Club des DA 2019 - Direct / PR
Bronze Club des DA 2019 - Branding Design
Shortlist Club des DA 2019 - Innovation
Gold Grand Prix Stratégies de la Pub 2019 - Luxe
Mention Spéciale du Jury Grand Prix Stratégies du Luxe - Design Produit Packaging
Best Of Ogilvy 2019
Some of the many articles that we saw worldwide, on very different types of media.
