ABOUT ME
I’ve worked in this industry for more than 20 years. We can see the glass half empty and say I’m getting old. Or we can see the glass half full and say I started very young.
I did, of course, all type of ‘female’ categories; home-cleaning, hair care, tampons… all those briefs that my male colleagues couldn’t do. But I also did beer for rugby players and Renault Formula 1. I used to hate rugby and still today I don’t drive.
When advertising gave me home cleaning briefs, I made Effies.
I know no easy client. But I know plenty that need to be taken by the hand, one step at a time.
There’s no such thing as an easy brief. How would that be fun?
I’m very cynical about our industry. But I still love the thrill of reading people’s comments below my work. It’s only when it matters to them, that it becomes powerful.
I took care of my Mom before I could understand what I was doing. I got my first job when I was 19. I've lived in 3 countries. I speak and write 4 languages. I’m the proud and only parent to Ana, who arrived after 3 years of trying, far from my loved ones, in the middle of a pandemic.
Tell me there's something I can’t do. And I’ll do it.